Why Striping? – B2B Businesses
There are several use-cases for freshly marked, highly legible lines for B2B Businesses, especially in the Cleveland metropolitan area, where an abundance of infrastructure has a generally mundane appearance and a fresh coat of paint is a real opportunity to standout amongst the crowd.
Business to Business….businesses……are those organizations which sell services to other companies, like a Line Striping company such as Lines and Logos selling the service of Line Striping to another company. That being said, the clients of a B2B business are an entirely other organization, but run by individuals. Individuals, who, appreciate visual appearances……
The Parking Lot is the first physical thing another company will interact with when procuring your company’s services. From the minute they turn off the street, the driver is scanning the parking lot for directional arrows, available spaces, no parking zones, curb marking, etc. Simply put: they need to park their car somewhere!
This first impression matters. So do all the other impressions, but the first and last have a great impact as far as psychological biases go. There are two key moments. Entering that parking lot and going to leave. They are the first and last moments of the initial interaction of a potential new client. Therefore, those moments need to be made the most of. There’s a reason that sealcoating is done less for structural purposes and more for aesthetics: it matters.
Aside from pursuing new clients, a B2B Business will likely be receiving existing clients on a daily basis, especially for distributors. When we go to the paint store over in Mayfield Heights, we always look for the parking spot that is closest to the doors so we can be time efficient. Having designated spots with decals to indicate for pick-up only can streamline operations process. A few minutes saved a dozen times a day, every week for a year is hundreds of labor hours that can be used for more productive work, instead of simply going back and forth. It’s the same reason that fast food and grocery stores have these type of spots marked out: it saves time. Bring this concept to your business with a specially marked spot!
Also regarding Customer interaction is for businesses that have multiple receiving and shipping docks. The giant e-commerce retailers and other marketplace distributors have complex systems for ensuring the flow of traffic between internal and external deliveries. Although paint may seem like an aesthetics-only benefit in many cases, it carries a utilitarian benefit as well. Imagine receiving 20 or more fully-loaded semi-trucks every hour and not having any traffic control measures: no lines, no signs, and certainly no one directing traffic in a bright orange vest. Absolute chaos. Shipments wouldn’t get out on time, nor would they be received on time. Imagine dropping off refrigeration-required foodstuffs to the same bins as heavy industrial equipment? Food would go bad and profits loss. Think of Striping as not only the aesthetically pleasing, customer attracting service, but also one for streamlining operations and maintaining control over the chaos of a B2B business.